Analysis Of Online Shop Buyers

This small shop was established in May last year in Taobao, specializing in the French ambassador pull box, traveling box, boarding box, consignment box, leisure bag, briefcase, computer bag and so on, officially opened in October last year, opened in November, and opened a shop for a long time, but encountered many customers. Now we will classify our store customers and give corresponding countermeasures for their types, so that we can appreciate the guidance of learning, and wish to help more novice sellers.

Rational consumers

For this type of consumer, we should focus on explaining the functional characteristics of the product and making sure that the product is useful to him. This is very important. Otherwise, even if you move him to tears, he will only say, "I am very moved, you are very good, but I really don't need this product."

Ha ha:) I believe such words are enough to make many sellers who use typewriting communication to cramp easily fainted.

Sensuous consumer

This type of consumers, they buy more is based on the feeling, as long as a pair of eyes, like, immediately buy, they often pay very simple, and you did not pass through, you directly photographed the payment.

This type of consumer allows sellers to wait and receive money.

To deal with them, as long as they say hello to them and greet them, they will often visit.

Self esteem consumers

Why is there always a rush to buy famous brands? Of course, more reliable quality is one of the reasons, but more people may be because famous brands can make him face and satisfy their self-esteem.

For this type of consumer, you should emphasize that your product can highlight his unique taste and personality.

Never emphasize that your product is cheap, so he misunderstands that you are worried that he does not have the financial power to consume.

Crisp consumer

This type of consumers will feel that they are very anxious when they communicate with each other, and they will not be able to answer the first question.

For such a consumer, you can wait for him to ask the same question and ask, "is there anything else I need to answer?" let him make a clean breast of all the problems, and then you can make a comprehensive answer.

As long as you can give a satisfactory answer to his questions, they usually take the payment right away, especially.

) the confirmation rate after receipt is quite fast.

Hesitant consumer

There are many problems that consumers will show you distrust, but don't get angry and have enough patience to answer them, because they are generally cautious about shopping. If you are not patient, this kind of customer can only give up.

But from a business perspective, we have to win every potential customer.

Communicate with this type of consumer, as long as you are enthusiastic enough, patient and careful enough, they will be moved by you and finally purchased.

This is also the most challenging type of customer. Sometimes it will communicate for a long time. He told you, "excuse me, I'll think about it again". Ha ha, though it seems that he has wasted his efforts on the surface, he will still come after careful consideration and thorough digestion of your detailed answers.

At this time, his performance will be very simple. "Boss, I have paid the bill, please arrange shipment."

At this time, sellers can feel deeply what is called "hard work".

Price consumers

No money and want to shop, is a lot of people do not want to face the embarrassment.

But when there is a little money, it is expensive to buy, and feel that it is too expensive to buy a relatively high price.

This kind of consumer can feel it through communication when buying. At this time, don't think that he should recommend high grade products to him. Even if he is enchanting again, he can't bring the cost of living to buy things, so the most sensible way is to recommend some products with relatively high cost performance to them. They will be very grateful to you after the deal, because you do not have the sellers who like to sell high priced products blindly, but consider him from his perspective.

When he is well-off, he must first visit your shop.