Chinese And Foreign Sports Brands Are Playing The World Cup (3).
Advocating "Sports"
Vogue
XTEP, the brand concept, positioned the world cup marketing in "entertainment football".
To this end, XTEP invited celebrities, famous composers, and co recorded a MV related to soccer and World Cup, and made a list through channels such as television, radio, Internet and KTV. At the same time, the theme of "Africa calling" was launched in summer.
The "climbing climbing" with football shoes as the main product is closely related to the feelings of Chinese football players, and "emotional marketing" is carried out from the angle of "persisting in football and never abandoning".
During the world cup, campus football activities are carried out to enable consumers to feel close to the "joy of climbing to bring you football" and to sponsor China's amateur football top event "refueling China Champions League".
Anta, who plans the strategy of "China team", also said that although the sportswear is not the main product of Anta, Anta will cooperate with some media in various regions to make some interactive columns.
Compared with Anta's "low key", we advocate the idea of "sports happiness".
Guirenniao
It seems a bit more high-profile. The company implanted the world cup elements into the summer marketing and effectively landed on the terminal.
With the arrival of the world cup, the store of the birds and birds store fits the theme of the world cup, featuring the three-dimensional layout and packing: the showcase of the World Cup theme, the poster full of joy and passion, the happy sports experience design, the sticker with the image of the world cup, and the theme song of the world cup, "give me freedom, give me passion, give me a reason, let me fly higher", so that the whole terminal store is surrounded by the "World Cup" atmosphere.
"June and July are the happy months of the world cup with the theme of" happy birds, passionate World Cup ". We will hold various promotions in different forms.
A person in charge of a store in Fuzhou, says a person in charge.
At the same time, the company also "light" as the main element, designed for the fans.
G5
A series of World Cup cultural sneakers and T-shirt products, including series, venues, series, and African cultural concepts, are characterized by the abandonment of traditional football apparel and footwear, and the use of football culture as a design element, such as the interception of a fierce soccer competition on T-shirts, rendering of sports fun and sports health campaigns with the colors of popular teams.
According to the insiders, the global competition such as the world cup, which Chinese audiences are very concerned about, is an invaluable sports marketing platform. The opportunity is to provide advertising and public relations opportunities to the vast number of domestic consumers, especially young people. In the face of such opportunities, both Chinese and foreign brands, new products, new designs, new images and promotion methods should emerge as the times require.
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