Interview: Zhang Yankai, Father Of The Exhibition

　　 Chinese textiles and garments Trade Fair It has been 11 years. In the past 11 years, many people have devoted their sweat and wisdom. One of them has never been away from it. It is precisely because of his meticulous cultivation that he has gone through many frustrations and welcomed today's transformation. When the reporter gave the title of "father of the exhibition" to Zhang Yankai, vice president of China Textile Industry Association, he avoided it. 。

Watching the scale of today's exhibition, listening to the praise of the ear. Zhang Yan Kai Just a little smile, he thought more about the future development of the exhibition.

Reporter: the exhibition effect of this year's exhibition has been recognized by all walks of life. As a direct participant of the exhibition, how do you feel about reviewing the past course?

Zhang Yankai: for the first time in 2000, the exhibition entered the United States for the first time. Since then, I have been organizing and coordinating exhibitions. After that, every session has never been interrupted. Exhibition from scratch, the middle ups and downs, experienced many twists and turns, development to today is very difficult, which can feel the association leader's sincere feelings for the industry.

Reporter: over the past 11 years, the development of exhibition has been very fast. What do you think is the main reason?

Zhang Yankai: on the one hand, it is supported by the government and industry leaders. On the other hand, it is benefited from the rapid development of the industry, and is driven by the process of China's textile and garment industry going to the world. At first, the exhibition brought buyers through the middleman, and the exhibitors needed to pass through the intermediate links. Now the production enterprises directly face the merchants, and do not have the participation of the intermediate links, thus saving the cost of each other. This is also the inevitable result of win-win cooperation between the two sides under the trend of global economic integration.

The exhibition is a good platform for domestic manufacturers. Through this platform, they know the US market and get a lot of information. After these years of development, our export enterprises no longer only do the raw materials processing, but more do ODM and provide their own styles. Under this new trend of trade development, it is very important to understand customer preferences and market information in different social and cultural backgrounds. In this sense, many exhibitors have regarded the exhibition as a window. For American customers, exhibition is also an important trade platform, and is a part of the international supply chain. If they can't afford it, they will be able to buy good quality products.

Reporter: compared with previous years, this year Exhibition A new exhibition mode has been adopted. What is the original intention of adopting this new mode?

Zhang Yankai: this year, the exhibitors in China will be embedded in the three professional exhibitions of TWUSA- TEXWORLD clothing fabrics exhibition, IASS- international fashion sourcing exhibition and HTFSE- international home textile exhibition in accordance with the category of exhibits. The audience's login platform is also divided into 3 categories. Although in the same exhibition hall, the 3 exhibitions are very clear, which also takes into account the purchasing habits of American buyers. American buyers are very professional. Shirts make shirts and fabrics only. They do not have time to look for a lot of mixed products. After subdivision, target procurement becomes easier. From the point of view of the audience's enthusiasm, this model has been recognized by them, which, of course, reflects to some extent the market's warmer.

Another innovation this year is to cooperate with the exhibition company (USA), which is regarded by the industry as a combination of strengths and strength. We have had 15 years' cooperation foundation with the exhibition company and trust and cooperate with each other. This joint exhibition will greatly enhance the brand promotion of the exhibition.

Reporter: has this year's exhibition reached the expectations of the organizers? What are the new plans for the next exhibition?

Zhang Yankai: there are many spectators here, which are quite consistent with our expectations. Convention and exhibition service industry has special rules. We should talk about science and innovate. The textile industry association of CCPIT organized eight or nine exhibitions every year. Some of these exhibitions, such as textile machinery exhibition, fabric exhibition, home textile exhibition and fashion show, have grown into influential brand exhibitions. Over the past few years, we have been exploring the laws of our own development and formulating a development plan. Although it has been 10 years ago, we think there is still room for development. Next, we will continue to work closely with the exhibition company to enhance the influence of the exhibition, to make the exhibition truly become a brand and play a good role in exhibition trade, publicity and communication.

Next year, in order to enrich the content of the exhibition, we will also organize some activities during the exhibition to make some special topics, so that the communication between enterprises and spectators will be deepened. It is our current goal to make the exhibition the most professional and influential professional exhibition on the east coast of the United States.