The First Credit Network Group Purchase Alliance In China Was Declared To Be Established

In September 20th, a "2010 China Network" was launched. Group buying Industry Summit and China Sincerity The launching ceremony of online group buying alliance was held in Hangzhou. As a group buying model that has just started this year, such a large industry conference is still the first case. One of the core issues of the conference is to explore and seek solutions to the problem of integrity crisis in the group buying industry.

As one of the highlights of this summit, the China Electronic Commerce Research Center, the sponsor of the conference, joined hands with nearly two hundred representatives of the domestic group buying and leading enterprises, and initiated the establishment of the first non-governmental credit organization of China's online group buying industry - "China integrity network group buying alliance". This is the first domestic industry self-regulation initiative aimed at group buying as a new e-commerce mode.

At present, "online group buying" has quietly become a fashionable new mode of Internet consumption, but the rapid increase of complaints has followed. Fang Yingzhi, an analyst at the China Electronic Commerce Research Center, points out that online group buying belongs to the category of online shopping. It is also prone to have moral hazard of asymmetric information, just like online shopping. Moreover, as the online group buying industry in China is still in a fast "grassy root", the integrity of the group buying website is still very slow. service The level of the situation is not good, but also the "vacuum zone" that our current laws regulate and supervise the online group buying.

According to the www.goutuan.net Wang Qiheng CEO conference, the growth rate of group buying websites is very alarming now. The group buying enterprise that only buys the group buying navigation network every day has climbed from the previous several to the present dozens, and the group purchase network station registered on its platform has more than 1000.

With the continuous expansion of group buying websites, some small websites have quietly reduced the control of product quality and user services. Recently, many group buying websites have been unable to get goods after purchase, and even some group buying websites have taken the opportunity to cheat consumers' money, and are still spreading. According to statistics, there are more than 50% of group buying websites that have negative complaints from bulk users.

To this end, the China Electronic Commerce Research Center initiated the establishment of the "China integrity online group buying alliance". The aim is to urge the group purchase website to strictly assess the links from commodity selection, user experience and after-sale services through the ethical and self-discipline strength of the "alliance" folk industry, so as to bring a healthy development environment to the emerging group buying market, so that consumers can be assured of substantial benefits.

Insiders pointed out that the biggest obstacle to the development of group buying websites is honesty and credit. Because of the recent complaints of group buying websites, businesses sold the disappearance of consumer coupons. To avoid similar incidents, group buying websites should start with the choice of merchants. And the establishment of the integrity alliance is expected to play an effective binding role in the group buying website.

To this end, experts said that group buying consumers should participate in the market survey before entering the group purchase. They should understand the commodity elements such as brand, origin, price and performance of the merchandise they want to buy, and have a clear idea of it. Secondly, in order to ensure the safety of shopping, consumers choose the group buying to get preferential prices. At the same time, choosing a professional and reputable group buying website can increase the safety factor of online shopping, and the quality and after-sales service of group purchase products can also be guaranteed.

In the conference, China's first group buying industry report was released publicly: "China online group buying survey 2010". According to the report, as of the end of August 2010, the number of online group buying enterprises in China has reached 1215. At present, most group buying enterprises are concentrated in economically developed areas such as Beijing, Shanghai, Shenzhen, Guangzhou and Hangzhou.