Wu Guang: Chongqing Brand "Bigger And Stronger" Towards International

　　 The seventh China Chongqing International Costume festival It will open on the 24 th of this month. Deputy director of Chongqing economic and Information Committee Wu Guang Yesterday, in an interview with reporters, clothing festival has become an important platform to boost the rapid development of Chongqing's clothing industry, but also will become a booster for local enterprises to "upgrade" and build their own brands.

According to statistics, since the first dress festival was held in 1998, the total industrial output value of the garment industry in the city has increased from 4 billion 300 million yuan in 1997 to 17 billion 500 million yuan in 2009, with an average annual growth rate of more than 25% and the number of employees from 120 thousand to 220 thousand. By the end of 2009, the output value of clothing industry in Chongqing was ranked first in the western provinces and regions, and garment enterprises had developed to more than 3000. In these years, more than 50 local clothing brands have been accumulated.

The clothing industry in Chongqing has already had a sizeable scale, but how to become bigger and stronger has become a problem that the industry and the government have to face up to. Wu Guang said that although the clothing industry is a traditional industry, it is also a new industry closely related to fashion elements. How to create brand personality and let more local brands "go global" to participate in global competition is the primary goal expected by the municipal government to build up an international exchange platform for clothing festival. Wu Guang believes that the city's fashion culture atmosphere should be created to promote the upgrading of Chongqing's garment industry. Clothing design The three elements are the important guarantee for local brands to "go out".

According to the introduction, the clothing festival will be held in the exhibition of brand clothing, clothing and fabric and sewing equipment, JEANSWEST cup casual wear design competition and China (Chongqing) garment industry summit forum, all of which are specially designed and designed for the purpose of promoting the exchange and promotion of clothing brands in Chongqing.