The Ball Of Marketing Fable: &Nbsp; Ticket.

　　 Marketing fable of Ball ticket

Smith, a saleswoman for baby products, wanted to make a sales promotion in a large shopping mall. He has visited four times and is getting closer and closer to his expected activities. But the manager of the mall did not want to take part in it, and refused to meet Smith. No doubt, Smith can only find another breakthrough. After many inquiries, Smith learned that the manager was a basketball fan and a Bulls fan.

So on a Friday afternoon, he passed a note to the manager through the manager's secretary: in the next week's competition, it must be the Lakers defeated the bulls. Within five minutes, the manager asked the Secretary to invite him in. As soon as he entered the door, the manager shouted to him, "how could it be? The Bulls must have won the Lakers." Smith waited for him to finish his speech and said that he would not win the Lakers next week. The manager sounds very careful and active. At this time, they didn't talk about promotion at all. After talking for more than two hours, Smith got up and left, and he took out a ticket and said, "the ticket is here. Or else, let's go and see who is right." Just as the manager took the tickets, he said, "I heard that you are going to have a promotion of baby products in my store." After that, let's go to the ball game. I want to see my bulls lose your Lakers.

Of course, the promotions were successfully held, and the two of them became very close friends.

Revelation:

A successful one. Salesman There will be many ways to establish contacts with customers. In fact, many customers do not like to talk with full mouthful salesmen in the office. For salesmen, we should realize that customers are actually human beings, as well as friends who share their interests. Salesmen should make more efforts to understand the interests and interests of their customers, find a breakthrough in this, and establish a mutually cherished friend relationship with their customers. At that time, the business is ready.