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Innovative Channels For Emerging Textile Specialized Markets

2011/5/30 10:40:00 51

Textile Specialized Market Innovation Professional Market

Judging from the recent situation, the rapid upgrading of the textile economy has brought great prosperity to the professional market, but some new textile market investment is very depressed.

This can not help people think about the problems exposed in the textile professional market.

Textile specialized markets in many places are still keen on large scale construction. Without asking the local textile supporting resources and not investigating the potential of consumption, the "textile empty city" is springing up. This short-sighted behavior driven by interests is likely to cause chain damage to the textile industry.

Besides, it is different from tradition.

management model

Emerging textile market is also facing

Mode pformation

And channel pformation.

With the competition and development of textile industry, industrial segmentation is becoming a new feature of textile cluster development.

From the perspective of the whole industry chain, the traditional textile specialized market in China mostly follows a "push" industrial chain with weaving as the link. In fact, it is a storehouse mode of "continuous delivery". Besides the production enterprises, no other interested parties concerned about the brand. The result is that apart from a part of enterprises that have the ability to control the whole process, the brand operation ability of most enterprises is gradually weakened.

With the advent of the modern network economy and the era of experience economy, not only are we

Manufacturing

The traditional industrial structure at the core has changed. The industry resources have been effectively integrated by the strength of the textile market platform, making the textile market a new industrial entity.

From the reverse integration results of the industrial chain, China's textile industry is forming a "pull" industrial chain with the core of the textile market industry, that is, the core of the purchasing chain and the network trade chain, which constitute a new mode of professional market driving production development.

Therefore, it is because of the change in the market environment and management model that the textile projects that are blind to the horse are difficult, and the investors who are still keen on the great prosperity should not not think about it.