Cultural Marketing Is An Effective Way To Achieve The Business Objectives Of The Professional Market.

In recent years,

The wholesale market should pay attention to cultural marketing, and it is an effective marketing method to cultivate the core values of the market to achieve the goal of market management. It is based on the three elements of the wholesale market.

1, the product homogenization competition intensified, Chinese women's clothing brand manufacturers are mostly in the period of growth and development, their products are similar in style and very similar in style.

2, the upgrading of consumer demand, consumers now pay more and more attention to the cultural connotation of consumption, wearing more demanding grade and style.

And marketing correspondingly develops from product and service marketing to experiential marketing, and then develops to cultural marketing.

3, the spread of cultural dissemination is increasing. In the age of Internet information, some small and accidental cultural events have spread rapidly and become a cultural phenomenon of concern to the whole society, thus giving rise to certain commercial value.

The commercial value of culture has been widely recognized. In an era of increasingly rational consumption, cultural marketing is playing its unique permeability and long-term influence.

Cultural marketing of Changshu Tianhong Market

Changshu Tianhong garment city has been emphasizing the software construction of the market, and the most important thing is building the market.

1. training Tianhong market culture: Tianhong clothing city is more prominent than other surrounding markets, and the most prominent is hardware and management advantages, as well as professional positioning of women's clothing wholesale market.

On this basis, Tianhong clothing city is still striving to build an honest market, a civilized market, and take the middle and high-end boutique wholesale route.

The core of Tianhong market culture is the fashion trend, the wholesale of women's wear, which meets the requirements of personalized dress and fashion for thousands of women.

2. Tianhong's cultural marketing content: Tianhong culture marketing content system includes product culture marketing, brand culture marketing, system culture marketing, idea culture marketing four levels.

Product culture marketing is the core of cultural marketing. It embodies the design, style, fashion and consumption orientation of 5000 brands in the market.

Institutional culture is the foundation of a company's marketing culture. It is characterized by thoughtful service, forward-looking planning, rapid response capability and super execution teams.

The core of the idea and culture marketing is to better serve the merchants and make the merchants profitable.

3. Tianhong culture marketing positioning: we have been working hard to build Changshu Tianhong garment city as a comprehensive women's clothing brand operator, with the brand, fashion, and professional as the main axis, and mix many women's clothing schools throughout the country to make a first class wholesale market for women's clothing.

Tianhong clothing city attracts the vast number of alliance market and purchasers through the annual "Jiangsu garment market strategic alliance summit forum" and the annual 4 quarter clothing Expo week.

How to cultivate cultural marketing in professional market

Cultural marketing should pay attention to two points: one is to shorten the physical distance between products and consumers, and the other is to shorten the psychological distance between products and consumers.

Cultural marketing can effectively establish buyers' value perception and emotional dependence on market and products, and promote consumers' loyalty to products.

1. actively cultivate the concept of cultural marketing: Tianhong clothing city actively supports the main businesses and main brands of each floor, and increases the sales vitality and power of the floor blocks through the influence and radiation of the main businesses.

Secondly, advocacy of changing goods, fashion and service should be advocated at the public market.

Let the marketing culture penetrate into the heart of every salesperson, so that every rainbow can truly understand the market value pursued by the market, so that everyone can consciously maintain the image and fundamental interests of rainbow.

2, play the long-term effect of cultural brand: Tianhong clothing city pays attention to network marketing and network brand promotion.

Through market trade and brand communication, the brand of Tianhong clothing city has been extended, such as Tianhong net shop city, Tianhong gourmet city, Tianhong cooperation partner and so on, to play the long-term effect of cultural brand.

3, build a cultural marketing strategy system: Changshu Tianhong clothing city also has a higher brand recognition value, and produces the corresponding brand premium.

Next, Changshu Tianhong garment city will expand its brand. In the Yangtze River Delta layout and screening many partners, the brand value of Tianhong clothing city will be enlarged through cultural marketing.

Cultural marketing can effectively establish consumers' value perception and emotional dependence on products, and promote consumers' loyalty to products.

Only by careful preparation and effective planning of cultural marketing can the wholesale market consolidate the basic work of marketing.