Trend Gross Gross Profit Margin Fell, Kappa Clothing Average Price Rose 2. 5%
China's trend (03818) announced the annual performance as at the end of December last year, the gross gross profit margin (before the provision for inventory impairment) was 55%, down 4. 7 percentage points from 59. 7% in 2010. The gross profit margin of China's branch fell by 3. 9 percentage points to 58. 5%, and the gross profit margin of Japanese branch also dropped by 1 percentage points to 1%.
The gross profit margin of Kappa brand dropped by 3. 6 percentage points to 58. 8%? Kappa, the gross profit margin of clothing, footwear and accessories fell to 60? 2%? 54? 3% and 61? 6% respectively.
As for the average selling price of Kappa brand in China, the clothing price is 161 yuan (RMB. The same below), the annual increase is 2. 5%, while footwear is down by 3. 3% to 178 yuan. The total number of clothing and footwear sales is 8 million 451 thousand and 2 million 595 thousand respectively, falling by 54% and 43% respectively.
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