"Seven Days" Commitment, Unexpected Gains

From Longsheng to thousands of paper cranes, it constantly develops and develops continuously.

Like a pupa, after 18 years of broken shell struggle, gradually exposed head.

Behind this pformation, it is inseparable from the joint efforts of more than 600 employees of a thousand paper cranes. It is inseparable from Su Ming's credit card manager of the postal savings bank, which is more closely related to the "seven day" commitment of the postal savings bank.

OEM as a "win-win" development mode in the commercial era, as well as a market integration mode of social resources and a way of existence of enterprises, has strong vitality.

At the crossroads of entrepreneurship, thousands of paper cranes chose the OEM production in a pragmatic way.

Practice has proved that in the case of insufficient funds and small scale, the choice of thousand cranes was correct.

Through the OEM production of brand-name products such as nine herd king, seven wolf, and so on, enterprises have gradually developed into small local names.

However, with the depression of the European and American economic market and the scarcity of domestic labor force, the bottleneck of the development of enterprises has been the following: the decline of order volume, the failure of timely sales accounts and the detention of the whole operation.

Faced with increasingly saturated factory processing, labor costs rising, recruitment difficulties and management fees, raw material costs and other costs, business leaders realized that new breakthroughs must be sought in order to ensure sustained and efficient operation.

It is to pform and develop its own brand, or to be content with the status quo, and continue to be the "behind the scenes hero" under the famous brand aura, becoming the "invisible champion" of scale win.

Ideas create life.

In 2006, thousands of paper cranes were designed and launched.

In 2010, thousands of paper cranes built their own brand clothing into the network.

Through the network terminal retail, the brand can also be eliminated at the same time.

According to statistics, on the day of December 12, 2011, the total sales of self made brand of thousands of paper cranes amounted to millions of yuan, and the effect was very impressive.

However, in the early stage of brand pformation, the management level, technology development, brand building, channel establishment and after-sale service of thousand paper cranes are becoming more and more prominent. With the increase of network marketing investment, the lack of funds is restricting the progress of thousands of paper cranes.

It is understood that thousands of paper cranes own brand investment advertising costs up to about 16000000 yuan, enterprises sometimes appear capital inflow situation.

Although most of the loan funds come from four major state-owned banks, businesses often encounter checkpoints in loans because they belong to small businesses.

For these small businesses, how to ensure that capital flow is not interrupted is a crucial issue in production.

Therefore, thousands of paper cranes are plunged into another dilemma.

When it comes to the flow of funds, Guo shook his head and said with deep meaning, "sometimes we can't eat any of our loans without coming down."

He told us about the situation at that time: in April of last year, because of the need for business development, a thousand cranes and cranes invested most of their money in building and expanding production. At the moment, a lot of money needed to be put into advertising. However, it was not enough for Guo to fight eight matches together.

In the early March of last year, loans to a bank had not yet come down. Seeing that the payment date was getting closer and closer, Guo was worried.

At this moment, someone knocked at the door.

Guo always weakly replied, "please come in."

The door was pushed open, and a man in a suit and a briefcase came in.

Guo recognized at first glance that Su Ming, the credit manager of the postal savings bank.

A few years ago, two people knew each other, but they didn't get along very well.

Since he pferred from postal savings to postal savings bank, he ran to thousands of cranes from time to time.

Suddenly, Guo took an idea in his mind. He took Su Ming and sat down and asked, "did you tell me last time that your postal savings bank was willing to lend us these small and medium-sized enterprises?" is that true?

"Yes, what's the matter, Guo Zong, do you have the intention to cooperate with our postal savings?"

"There is no way. Now the company needs a sum of money to borrow, almost borrowed, and the bank is running almost the same, but the money can not be put in place. I am worried about it."

"It seems that this is my right time."

Su Ming said with a smile.

"Can you really help me with your postal savings?" Guo Zong was still puzzled.

"Ah, I said Lao Guo, not my wife, selling melon and selling herself.

Postal savings seem to be a newly pformed bank, but it also has its own advantages.

It has many service items, and the funds are in place at a fast speed. Small loans can be released on the same day, and large amounts of funds can be released within 7 days.

"Within 7 days, you can make loans? So soon?"

"Yes! Not only that, you may need more than a dozen or even dozens of procedures to get loans from other banks.

In our postal savings, we reduce these procedures to the minimum, allowing you to receive loans in the shortest possible way in the simplest way.

After repeated consideration, Guo decided to pay 4 million yuan to the postal savings bank to solve the urgent problem.

On the afternoon of that afternoon, the postal savings bank staff came to Guo's office with materials and contracts.

7 days later, when Guo received a loan of 4 million yuan, the stone in his heart was finally unloaded.

"I can't believe that the postal savings were so quick to hand down the money, but also to provide on-site service, good service attitude and simple procedures."

Recalling the situation at that time, Guo still had some surprises.

It is understood that when thousands of paper cranes get the loan funds, they effectively alleviate the shortage of liquidity due to online advertising.

This publicity campaign attracted thousands of paper cranes to attract more customers, and online orders continued.

The brand awareness of enterprises has been further improved, and it has taken a place in Internet marketing rapidly, becoming the top 50 in Taobao menswear.

During the interview, Guo Zong repeatedly stressed that it is precisely because of the support of the efficient postal savings bank that the enterprises can develop their skills in the net sales, start the brand, and achieve results through the pformation to the retail terminal.

Guo told reporters with a smile, the postal savings bank brings a surprise to thousands of paper cranes, allowing enterprises to increase cooperation with the postal savings bank.

"Now that enterprises are gradually on the right track, we will also launch a series of clothing accessories in succession, mainly with trousers and casual pants, and matching sales of jackets and jackets.

We are also in the process of building up all the supporting facilities as far as possible, and achieving multi-channel marketing methods such as brand order outsourcing and e-commerce outsourcing.

I believe that with the support of the postal savings bank, we will be able to make our brand bigger and stronger.