Wuhan Garment Industry

In 80s, people mentioned Wuhan, naturally associated with Hanzheng Street, naturally associated with the bustling crowds in Hanzheng Street, and the largest clothing wholesale market in Central China. From then on, Han style clothing became the business card of Wuhan. Similarly, Hanzheng Street became a large number of bosses who started out with Han style clothing. Since then, Han style clothing has been famous for its popularity, popularity and low price.

In 90s, China also entered a period of rapid development. The coastal areas, which were mainly produced by processing and garment accessories, gradually developed and grew, and gradually formed the clothing factions with their respective regional characteristics. For example, Hangzhou women's wear, Fujian men's wear, Guangzhou women's wear, Shanghai and Shenzhen's high-end women's wear, Zhengzhou trousers industry and so on, while the Chinese clothing brand leader's Han style clothing has gradually entered the trough in the past 20 years.

Nearly 2000 in Wuhan today

Most of the enterprises are on behalf of processing, OEM and single products to maintain the operation of enterprises. There are few enterprises that can carry out brand operation. With the flourishing development of Shanghai, Zhejiang, Guangdong and international brands, the Han style brands can survive in cracks in the national retail market.

At present, the retail stores in China have gradually compressed the brands in the market in order to improve the grades and purchasing power of the shopping malls. We all know that the reason why the mall is cleaning up brands is very simple. Because the performance is not up to standard, if the performance of the shopping malls is not up to the mark, it is very likely to be retreated by the commercial field. Recently, the local shopping centres in Wuhan have begun to compress the Han style brands that fail to meet the standards. The brands whose performance can not meet the standards have all been retreated, and the few remaining Han faction brands have been arranged in remote corners or central islands. Even more Han faction brands are reluctant to label their origin in Wuhan, and they are going to visit relatives in Italy, France and the United States respectively.

Han style clothing is facing such embarrassment. Not only the Han enterprises themselves feel heartache, but also more heartache are concerned about the vast number of consumers growing up in Han style clothing. In the face of such embarrassment, it is heartache to see such a situation. As one of the pillar industries in Wuhan, the clothing industry is entering a low ebb.

As the president of the clothing trade association of Hubei province said, "the Chinese clothing enterprises are well aware of the bottlenecks they face, and the people of Wuhan know that the government does not have the garment industry as a key development project, but the strong Wuhan people are also struggling in such a turbulent whirlpool."

Wuhan textile

The advantages are as follows:

1, Wuhan

In the history of the development of China's garment industry, it has a thick and colorful reputation. It has a history of nearly 100 years of clothing development and has a good foundation for garment industry.

2, Wuhan has a relatively mature, shaped and influential commercial and Trade Center.

3, many garment enterprises have formed industrial clusters in Wuhan and have received some support from the government.

4. Some of the best clothing industry practitioners.

5, with the cost advantage of processing personnel, the work efficiency is faster.

6. Supporting and supporting services for surface accessories are relatively basic industrial clusters, but they are far from perfect.

7, in the two or three tier cities across the country, there are larger consumer groups and customers are more stable.

8, have a relatively good business operation team;

The disadvantages of Wuhan's textile and garment industry are as follows:

1, basic industry support and surface accessories processing support is relatively scarce.

2, many garment enterprises have not yet formed an influential industrial cluster; Wuhan brand enterprises are more cohesive, and copy copying is more serious.

3, because of the special terminal customer group, the product performance is more old-fashioned and rustic, the product structure is single, and the market competitiveness is weak.

4, the overall quality and level of practitioners are low and lack of high-quality clothing practitioners.

5, no scientific and sustainable product development planning system has yet been formed.

6, commodity management supply chain system and commodity plan and implementation are still in the primitive stage.

7, Wuhan clothing brand research and development is weaker.

8, Wuhan clothing brand market competitiveness is weak.

Wuhan should seize its industrial advantages, vigorously develop its clothing industry, and return to the splendor of the Han style women's clothing.