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The Future Development Of Luxury Brand Children'S Clothing In China

2013/6/8 14:15:00 78

Children'S Clothing Luxury Values Children

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 in fact, apart from "ABC", GUCCI, Chlo, Marc Jacobs and other brands have also entered the field of children's wear. It is expected that this market will grow significantly in the future. 
There are two main reasons for the product line from accessories and leather products to children's wear. First, children's clothing is a typical commodity separated from shoppers and consumers. The consumers of luxury big children's clothing are children, but the buyers are adults. The preferences of adults will be directly reflected in the choice of children's clothing. Generally speaking, the parents of luxury children's children's clothing are mostly customers of the brand themselves. They are very easy to accept the children's products of the brand's subsidiary line, and tend to choose the same brand products; two, they can cultivate potential consumers, so that they can cultivate potential consumers, so that they can build up their awareness of the brand, and cultivate their feelings for the brand at a from childhood. Two. 
 for the Chinese parents who can not lose in the starting line, they are not reluctant to invest in their children's education and life. With the accumulation of wealth, there are more and more new rich people in China. Luxury consumption is inevitable. The implementation of the one-child policy has made the idea of "elite training" popular among the people. Therefore, under the condition of economic conditions, it is reasonable for Chinese parents to buy one or two luxury luxury children's clothes for their children. 
 more importantly, children are in the critical period of physical development. There are more stringent requirements than adults in the selection and safety of < a href= "http://sjfzxm.com/news/index_c.asp" > fabric > /a. Luxury luxury children's clothing is obviously more convincing than quality brands in terms of quality and safety. Besides, the design of luxurious children's clothing is more fashionable and fashionable. Pet psychology will weaken the influence of price factors. Luxury children's clothing in China is increasingly popular, and it just coincides with the current market performance. 
＜p＞　　奢侈大牌的＜a href="http://fz.sjfzxm.com/"＞童装＜/a＞在中国未来有着广阔的市场空间，主要是因为：一经济增长是基础，日益富裕的中国家长有条件有能力为自己的孩子提供优质生活;二是独二代精英培养的心理是催化剂，通过衣食住行等方方面面从小培养子女向自己的圈层靠近，使其在未来更有竞争力;三是品牌意识是关键，当下中国的年轻家长多是“70后”“80后”，他们一旦对品牌产生信任感就会产生忠诚度，在童装选择方面易选择奢侈大牌;四是社会因素不可避免;在中国，儿童的成长是家庭的重中之重，各种节日比如“百天”“周岁”“儿童节”等为家长提供了各种宠爱孩子的机会，此外成人之间的社会关系也会促使儿童礼品消费的增长，因此，奢侈大牌童装未来在中国商机无限。 
 although the luxury children's clothing has a good market growth space in China, it faces a prominent problem: Children's values have not yet formed and imitation ability is very strong. Whether wearing luxury luxury children's clothing is advocating "luxury" or paying more attention to the psychological growth of their health, it is very likely that children's mental problems will be caused by the intangible social class symbols in childhood. Besides, whether the values in the adult world are beneficial to children is worth discussing and pondering. Therefore, the promotion of children's luxury clothing in China must be clear about the purpose of promotion.