Chen Zhiyong: New Model Assault Shoe Material Market

"Compared with those who have been in office for more than a decade or two, Bai Sheng is still very young. Late start means a lot. It may take a year and a half or even longer for another company to spend a year. If we want to get a firm foothold in this market, companies like us who start late will have to work harder on products. If we start late than others, products will not be able to keep pace with others in quality or R & D, then we will definitely not be able to go on. " Chen Zhiyong thought for a long time for the development of Bai Sheng.

　 Persist in innovation

　　 Sole Also can have "burst money".

Baidu encyclopedia is defined as "exploding money": it refers to goods sold in a short supply, high volume of goods, that is, usually say a lot of sales, high popularity of goods. According to this definition, the explosion seems to have nothing to do with the sole. But a shoe sole developed by Baisheng shoe material, because of its outstanding advantages in performance, is deeply loved by customers and truly becomes a "explosive" product.

This is a sole with many functions such as oil and skid resistance, wear resistance, antistatic and so on. From the product introduction, we can see the difference of this shoe sole: oil resistance is less than 12%, DIN (wear resistance) is less than 120, 90 degrees are tortuous 50 thousand times without cracks, and antistatic is from 0.1 to 100 Mega.

"To satisfy any of these characteristics alone can be done for most of the sole enterprises in Jinjiang now, but it is not a simple matter to satisfy so many performances at the same time, especially the two functions of wear resistance and oil resistance and skid resistance are conflicting in physical performance." In introducing this product, Chen Zhiyong was very impressed. "In order to develop these technologies, we didn't spend much thought on it. We started a preliminary trial in 2011, and now the technology is relatively mature, and it took three years before and after."

Although Chen Zhiyong's introduction is only a few words, it is hard to imagine the hardships of the outsiders. Customers provide samples, R & D personnel analyze samples, trial production, produce confirmation samples, and finally make a big sample. At first, the sample could be satisfied on the performance index, but when the next sample came up, there was another problem and it could only be retested. Baisheng shoe material technician told reporters that in 2011, basically a whole year, Baisheng shoe materials R & D center is placed on this piece.

Let Chen Zhiyong feel gratified, now this product has been widely recognized by customers; what makes Chen Zhiyong happy is that through this series of running in and development, the research ability of Baisheng shoe material has also been improved greatly. In Chen Zhiyong's view, this promotion will become a sharp sword for Baisheng shoe materials to open up the market.

" Scientific research ability Upgrading means that we can receive more high-end orders. Today's market is not the same as before. In the past, you had people and machines, and basically you could produce products. But in this market, as a supplier, we do not have the pricing power. If you don't do it at a low price, someone will do it. But today's competition is a real technological capability. If you can only make a product, the price of this product has the final say. Chen Zhiyong has a thorough understanding of the relationship between technological strength and product pricing power. Because of his thorough understanding, he is more willing to devote himself to product research and development.

　 Brand new mode

Expand Distribution channel

With good products, the next thing to consider is how to make more people know about their products. In fact, Chen Zhiyong has always had some unique ideas in developing sales channels, just as in the early days of his business, he printed his cell phone number on each pair of sole products to help customers find themselves. This time, Chen Zhiyong took the vision of development to the new field of e-business.

Even in this new field, Chen Zhiyong's thinking is different from others. In his view, e-commerce covers a wide range of resources, can also be combined through the next big chess.

"At present, we have combined resources including leather, soles, finished shoes, e-commerce companies and other fields to prepare a brand new company. The new company manufactures 100% shoe soles and shoe soles for sale on the Internet, leather is made by the designated leather manufacturer, and the finished product has a specialized manufacturer. In this way, everyone can play a role in the field they are good at. Chen Zhiyong revealed.

Chen Zhiyong did not reveal much about the specific operation details of the company, but from the structure of the new company, we can see that the shoe sole is supplied by Baisheng shoe material, leather is supplied exclusively by Yutai leather, and the finished shoes are produced by the Pacific footwear industry and Hong Peng shoes industry, while the sales promotion on the line is exclusively responsible for an annual sales of more than one billion business enterprises.

The goal of such a "strong alliance" will not be too low. In Chen Zhiyong's view, the newly established company should be the largest footwear e-commerce company in East China in the future. He has this confidence and the same spirit.