Su Ningyun Dealer Cancelled Swedish Licensing Lindex Agreement

< p > Finland retail giant Stockman announced in March 20th that "a href=" //www.sjfzxm.com/news/index_c.asp "Su Ning Yun Shang" /a "has unilaterally cancelled the franchise agreement with its subsidiary Lindex. At present, stockman is evaluating the corresponding legal consequences with Lindex.

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< p > Stockman said in his announcement in his official website that the cancellation of the agreement would not have a greater impact on Stockman's performance in 2014, because its opening plan with sunning Yun Shang mainly started in 2015.

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In September 2013 P, Suning Yun signed a strategic cooperation agreement with Sweden's internationally renowned a href= "//www.sjfzxm.com/news/index_c.asp", fast fashion brand "/a" Lindex, and became the general agent of Lindex in mainland China.

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According to the planning at that time, Suning Yun and a href= "//www.sjfzxm.com/news/index_c.asp" > Lindex < /a > will play their respective advantages in retailing and production. With the help of O2O integration and retail mode, the franchise stores under Lindex and offline will be set up to accelerate the market share of Lindex P.

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"P >" in the development of Lindex as a global market brand strategy, international development and franchise play an important role.

Stockman said that the cooperation has delayed the pace of Lindex entering the Chinese market, but the company will continue to seek other opportunities.

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< p > related links: < /p >

< p > the merger and acquisition of the electricity supplier industry provides an opportunity to reshape the market structure, especially in the 3C category with higher penetration of online shopping.

Beijing Suning is in the leading position in the field of large household appliances online shopping, and with the advantage of 3C supply chain, there will be a huge growth space on line.

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< p > in fact, since mid March, Beijing Suning has launched a general offensive against two categories of mobile phones and computers. It has invested more than 1 million 200 thousand ultra low price models, and has promoted sales for a long time, and has continuously promoted after-sales service experience and logistics distribution speed.

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< p > it is understood that in terms of specific deployment, Beijing Suning has localized distribution services around the 3C category through localized warehousing services, and has made great progress in the last mile distribution through the 67 line stores and suning.com express points throughout the city.

In addition, with the help of the o2o advantage of dual line integration, Beijing Suning can also provide on-site test installation, software and application free services such as free download and installation, anti-virus and after-sale maintenance.

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< p > the industry generally believes that the total consumption of 3C market in Beijing area is relatively high, the user base is large, and the market competition is the most intense. In the Beijing 3C market, the pattern of Jingdong and Suning's two strong contending is basically formed. Suning launched the offensive, aiming at the obvious intention of Jingdong, aiming at taking advantage of the opponent's category.

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< p > in the mobile Internet era, the first element of competition is the entry.

In the past two years, Suning has been pushing forward the o2o layout of online and offline integration. After acquiring the red kids, it has acquired pptv and full coverage network last year, expanding its territory to the fields of mother and baby, video and group buying.

The integration of video and group buying obviously helps Suning expand other businesses other than e-commerce, preparing for future video shopping and local life services, so as to build a complete Internet ecosystem.

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