Wenzhou Shoe Enterprises Do Not Have Enough Rain To Prepare Winter Jacket For Winter

Opportunities are always reserved for those who are prepared. This is no exception.

When small businesses trembled in the cold wind, the scale enterprises of Wenzhou footwear industry gained a more stable development.

What are the best strategies for coping with "cold winter"?

Five years ago, Wang Zhentao, President of AOKANG group, wrote a piece of article "shoe industry is not far away in winter", which caused many doubts in the industry.

This year's financial crisis suddenly came and fulfilled his original prophecy.

Therefore, when the financial tsunami hit, AOKANG's impact was very small.

How did AOKANG prepare for the rainy day?

Wu Shouzhong, vice president of the group, told reporters that based on the correct judgement of the situation of Wenzhou footwear industry, AOKANG started to act in the early days to protect the cold, advance industrial pfer, carry out lean management within the enterprise, and strengthen the construction of marketing network.

In January 2003, it invested 1 billion yuan in cooperation with the Bishan county government of Chongqing, and built the industrial park in the west of China to carry out industrial pfer ahead of schedule. This not only avoided vicious competition, expanded the market space, but also reduced the industrial cost and enhanced the competitive advantage of the product.

The quality of Jindi Shoes Co., Ltd. is 5% times higher than that of last year.

What is even more surprising is that, at the 104th Canton Fair in the second half of this year, their company also rejected many foreign orders.

Zheng Shili, Secretary of the Party branch of the company, revealed the mystery to reporters: "we mainly rely on quality to win the market.

The financial crisis does cause a decline in the ability to consume in Europe and the United States, but "food to eat, shoes to wear", the consumer market is still in, at this time, whose products can attract customers and consumers more attention, who can win in the market competition, product quality is undoubtedly the entry point for competition.

Yang Jing: editor in charge