The Great Turning Point Of The Apparel Industry In The Era Of O2O

　　 Apparel Retailing In 2014, it entered a new period of transformation, which is changing from the traditional retail style which was very reliant to the new retail service represented by O2O.

2014 is a rich year for the development of China's electricity supplier. Various data show that online shopping and online consumption have become the mainstream consumer behavior of Chinese consumers. For the Chinese apparel industry, the external consumption environment of the market has changed significantly, and the traditional retail mode must also make corresponding changes. This forced the traditional clothing enterprises to start testing O2O. This year, many garment enterprises have taken the first step in O2O, and their forms are different. Different enterprises rely on different resources, some have well-trained human resources, and some have rich agents or members, so the O2O models they create are also different. There is a deep experience shop in the United States, there are club members in the city beauty club, uniqe online and offline coupons are pushed each other, and there are also linger shopping guide drivers.

However, O2O is not a poison or a panacea. O2O is business. The core of natural evolution is the synergy of supply chain: online and offline inventory resources, shopping guide resources, customer resources and order resources are synergy content. O2O can test the synergy and execution of enterprises. It is a consideration of the comprehensive competitiveness of enterprises. If enterprises lack relevant capabilities, O2O is also empty talk.

Next year, O2O will be The biggest turning point of the apparel industry 。