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Shanshan CHIC2015 Travel Notes: The City Of Time

2015/6/13 18:25:00 65

ShanshanCHIC2015Brand Strategy

From Ningbo to Shanghai, from China to England, a brand, a suit, and a natural travel in the city of time. This is the story of a brand and a city. This is the story of Shanshan and our story.

The appearance of the Ningbo Museum has become the shape of the museum. This modern and historic building has shown us the profound cultural background and clothing origin of the brand, which originated from the hometown of Hong Bang tailors.

Entering the museum, the most attractive thing is the on-site display of the high-tech production process. The high quality custom made by Faye Eli Will, a famous London street downer and a great master of clothing in London, can give us a taste of the costume made by British gentlemen. They were dressed in a straight suit, meticulously tailored, and carefully sewed. In Shan Shan, they also showed their professionality.

Ningbo, the birthplace of Shan Shan, is famous for its red and white tailors both at home and abroad. This exhibition shows the hand sewing master from Shan Shan. There was a pair of round glasses on the bridge of his nose and a silver embroidered needle in his hands. He seemed to be absorbed in the whole world except the clothes in his hand. The state of selflessness made time seem to return to Ningbo several decades ago. They used the most primitive methods, relying on their own hands, to hold up the blue sky of the fir. The deep feeling of clothing culture comes to us. This is also the first appearance of Chinese fir.

Design is clothing The soul. This time, the design director of Shanshan was at the scene. He briefed reporters on the design concept of this exhibition. According to the presentation, the show includes classic series and elegant series. Elegant series It has absorbed the most popular waist design, which makes the dress more upright and self-cultivation, and the latest color tone is used in color. It shows the designers' retro sentiments from silver white to yellowish and very retro design.

Shanghai is a modern city, but the pointer of time will not stay in the present. The future is certainly worth looking forward to. According to the introduction, the fashion design also incorporates a sense of future. The design of the T stage, the design of the big size coats and the display of leather clothing, and the most popular design elements of the international T station, as well as the variety of clothing show, all highlight the positive energy and infinite possibilities of the fir.

Sports elements are also popular fashion design materials. People advocate a healthy lifestyle, and the market potential of sportswear is bright. Facing the future, we can not miss this field. From shirts to single garments, from the overall presentation to the variety of splicing, if you are a sports maniac, the sports element clothing should not be missed.

The pointer to time refers to CHIC2015. Exhibition Scene. Shan Shan is still standing upright gentleman standing here. In the exhibition hall, the most popular prints on the western style clothes are projected through the projector. You will see the beauty of the city of Shanghai in the Chinese fir suit. The Oriental Pearl Tower, the Bund and Shanghai, the most cosy Shanghai City miniature, travel to the city on clothing through the clothing of Shanshan. Time seems to have returned to its original place.


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