Japan'S Famous Sports Brand ASICS Confirms Cooperation With Centric Software

California CAMPBELL, June 28th - headquarters

Professional function of Kobe

ASICS chooses the PLM (product lifecycle management solution) provided by Centric software, and the cooperation will involve multiple brand and product category global cooperation projects.

Centric is designed for fashion, retail and outdoor.

Luxury goods and consumer company's top PLM solutions.

ASICS, founded in 1949, plays an important role in the world's functional sports products market. It is the leader in sports fans and professional athletes.

Brand.

ASICS is famous for its high quality professional sportswear and sports equipment products.

Today, ASICS's business is all over the world.

In its own strategic business plan, ASICS recognizes the importance of enhancing product development capabilities.

They began to search for PLM solutions to help improve their business to achieve standardization of processes, shorten the time to market, reduce costs, increase productivity and improve product quality.

"Centric software focuses on the field of shoes and clothing, which is an important consideration for us.

We hope that our partners will also have an in-depth understanding of the complexity of our business.

We believe that Centric 8 PLM is an ideal solution to support our current and future business development.

Takahiro Mizumoto, manager of SCM solutions, global IT Department of ASICS, said: "Centric 8 PLM is an instant available solution. It is very easy to configure, and does not require too much customization. We also attach great importance to this."

Centric PLM will be used in the three largest of ASICS.

ASICS, Onitsuka Tiger and ASICS Tiger, all sectors and suppliers for the Americas, Asia and Europe, which are available to more than 1800 employees.

"PLM project has global characteristics, so it is challenging.

We maintain a highly active and fruitful partnership with Centric. I believe Centric 8 PLM will help us achieve our business goals and provide strong support for our global expansion strategy. "

Mizumoto explains.

Fabrice Canonge, senior vice president of global sales, said: "I am confident that by integrating our expertise in the field of clothing and footwear, the Centric 8 PLM solution will help ASICS successfully implement its strategic business development plan and continue to provide customers with the best mobile products."

"We are very honored to be recognized by ASICS, and we look forward to establishing long-term and stable cooperation with them."

Centric software, global CEO Chris Groves, concluded.

Asics is the second largest customer of Centric in Japan and the first sporting goods customer in Japan.

Centric recently opened a branch in Tokyo, Japan.

Asics (www.asics.com)

ASICS is the acronym for Guradin's Idiom Anima Sana InCorpore Sano, which means "healthy body nurture a healthy spirit", which is the brand's long held philosophy.

Founded by Kihachiro Onitsuka 60 years ago, the company has developed into a leading designer and manufacturer of running shoes and other sports shoes, clothing and equipment.

Centric Software, Inc. (www.centricsoftware.com)

Centric software, from Silicon Valley headquarters to offices in various fashion cities around the world, is constantly innovating for the most famous brands of fashion, retail, footwear, luxury and consumer goods.

The most important product of the company, Centric 8 PLM, provides customized product planning, product development, procurement, business planning, quality control and product style management for the rapidly developing consumer goods industry.

The Centric Centric solution, as an extension of Centric 8 PLM, is tailored for small businesses, enabling them to directly learn from the industry's innovative technology and key industry knowledge.

Centric software has won many industry awards, including the Frost, Sullivan, the retail, fashion and apparel industry PLM PLM global product differentiation Excellence Award. It was also named as one of the world's top 100 Private Companies of Red Herring in 2013 and 2015 respectively.

Centric is a registered trademark of Centric software company.

Other brands and product names belong to their respective owners.