Chanel Opens Its First Independent Shoe Store In The United States

　　 Chanel Completed renovation of three stores in the United States and announced the opening of its first independent business. Shoe shoe Store.

Chanel two refurbished shops are reopened. One of them is located in Honolulu, Hawaii. The shop area is 6400 square feet, and the retail area inside the shop is famous indoor. Designer Peter Marino, which sells Chanel brand products, includes clothing, handbags, jewelry, accessories, watches, jewelry, perfume and cosmetics.

The other one is still in Hawaii, which sells watches and jewellery stores before renovation. However, the renovated shops only sell shoe products, and the shop area is 1100 square feet. Chanel brand leader said that this is a brand new concept, and is to highlight the importance of this category in the market.

Third reopened stores are located in New Jersey, where shops are moved to a completely new place. The new shop area is two times the size of the old ones. The shop also introduced the clothing series for the first time. Joyce Green pointed out that the company should expand the shop to two times its original consumer needs and introduce a full range of Chanel products to the new shop.

The new store is divided into two parts, some of which mainly sell handbags, the other mainly sells watches and jewelry, including limited edition Boyfriend Arty Diamonds watches and the latest Coco Crush jewelry series.

The three new stores will be on the top of the 2017 Cuban voyage products, which will be in sharp contrast to Chanel's classic black and white colors in combination with the tropical culture and unique design elements. It is worth noting that the shoe store has a full range of Chanel shoes, which are displayed on a wall of gold plated 24K, especially luxurious.

Joyce Green, executive vice president of fashion division, Chanel, said it was the first time that the company opened an independent shoe shoe boutique. The company is very much looking forward to the performance of this store. Footwear products are an important part of Chanel fashion business. It is also an important bridge for clothing business and a window to attract new customers.

Hawaii is not a question of the best location for testing. Joyce Green said that Hawaii, as a tourist city, has strong passenger flow, and a large part of its passengers are from Japan. These passengers have high consumption power. Besides, Hawaii and Chanel have a lot of reasons. Chanel's first store in the US market is in Hawaii.

Since the recession, footwear has been explosively growing, and the competition in the field of accessories has become very fierce as consumers are avoiding cheap clothing with high priced clothing.